“If you are not on the Internet, you are not in business”
This famous expression of Bill Gates 10 years ago opened his eyes and inspired change. But today it is no longer relevant. Everyone knows that it’s extremely difficult for a business to survive without Digital marketing, so the question is not about its online presence, but about its quality.
Competitors are no longer on the next street, but in one click. Among them are industry giants, and international corporations and local companies. The whole world in full view. At the same time, attention span continues to decrease, people are just tired of tons of content.
How to turn about all this and continue to show results? The answer was given by industry experts. What tools to use, what approaches to bet on, and what time to forget about in the review of following outrageous ideas of digital marketing for your business in 2020 to grow more and to be in competition.
Get a Responsive Website:
Online store is very essential to get in to the digital market. If you do not have website for your business then go for that initially. As the use of mobile has increased to its peak and people have mobile in their hands all the time. To sell your product or service to the greater audience make your website mobile responsive so that everyone can approach you. A website with cut off figures and content will not be appealing at all. A mobile responsive website will show your all content in a good way to deliver your product or services to the customers.
It is seen that every online business manages some type of blogs. Back to the history in 1999, there were only 23 blogs exists on the internet which then exceed to 170 million in 2013. And today it is estimated that daily 170000 new blogs are added to the internet.
Its increase number must be astonishing you, but take advantage from it and create your own blog. Have a look on how blog will help you grow your business more;
- Through blog you can share timely and some relevant information with your customers and leads. Think this is the direct method to communicate with them.
- It is estimated that business having blogs gets 67% more leads than those business without blogs.
- Through blogging you can improve your search engine rankings, and brings more targeted traffic to you.
- It is one of the best way to add “human element” to your brand. With it you can build more connections, strengthen your relationship with customer and build trust on them.
- It is one of the most cost-effective digital marketing strategy, very simple to start and very useful.
SEO (Search engine Optimization):
Another secret idea to be still in digital marketing. SEO is one of the best technique to get in your business to get high ranking on search engines without paying them. There are number of businesses who are suggested to go for PPC that is paid advertisement to get instant traffic in return of money but to get more customers and consistent customer’s inflow you must go for SEO techniques. It is free and may bring results late because of greater competition but continuous and prolong effects. If you want to market your products or services within the budget then must adopt this idea.
It is very common now a days to increase your backlinks and also drive increase traffic to you. And must remember one thing that if you are using guest blogging in an unethical way for just link building then soon you will get a big slap from google as google does not like spamming at all.
Guest Blogging we use for;
- Promoting the brand and to increase credibility
- Getting traffic from the blog source.
- Building good relationship with readers of different blogs and communities.
List Building and Email Marketing:
Another important source to announce your offers and to promote your brand. You must discovered an email list to go for email marketing for branding and promoting your services to the old customers.
By building an email list you can have your own network of loyal and potential customers. An email shoot of any promotion will bring the most of the old customers back to you again.
Social Media Marketing:
The most trending now a days, as the use of social networks has increased. The instant sharing will spread your services among thousands of people in a minute. There are different social networks, people are engaged most like Facebook, Instagram, LinkedIn,Twitter, Youtube. Every second there is an activity carried out and your one boost post will reach to a greater number in just few seconds.
It is the most powerful strategy and used by millions of digital marketers today. Content Marketing is the method of creating useful content that is relevant and compelling. The content must attract prospects and convert them into customers.
Content could be a text, audio or it could be video. Remember that content marketing is not to sell anything rather provide resources and values to educate your customers and to inspire them to take action. Hopefully this strategy will convert your readers in to serious buyers.
The all 7 outrageous ideas for digital marketing discussed are most trending today and almost every online business is opt for these digital marketing strategies. The coming years are very challenging. If you really want to stay in the market and want to grow your business then moving towards these digital marketing strategies will give you long lasting position in the market. Keep updated from the latest trends in digital marketing to improve accordingly.
Hope this article has given you some strategic planning for your next digital marketing strategies. Keep in touch with search engine algorithms and other social networks policies to be in the digital race of your competitors.